New York— Singer, activist, and author Sting and renowned trumpeter and composer Chris Botti (pictured) are participating in a new Baby Boomer hearing loss awareness campaign from The New York Eye and Ear Infirmary (NYEE).

The campaign includes a public service announcement (PSA), below, which was filmed by noted videographer and photographer Fabrizio Ferri, with voiceover narration by Sting. The campaign’s goal is to encourage Baby Boomers to get their hearing tested.

"I hope that with The New York Eye and Ear Infirmary as a partner, Chris and I are able to remind people of the critical need to protect their hearing," commented Sting in the press announcement.

In conjunction with the nationally broadcast PSA, NYEE is going live with a new educational website: The website is designed as a one-stop resource to help all adults take control of their hearing health. It includes a simple hearing loss self-test, as well as information on where Baby Boomers can go to get their hearing tested.

The campaign also includes a new Facebook site that features a "Favorite Sounds" video that captures people talking about their favorite sounds. Visitors can choose to "like" the site by recording their own favorite sounds, and by doing so enter a "Favorite Sounds Sweepstakes." The sweepstakes prize is the $5,000-value opportunity for the winner and 10 friends to share dinner with Chris Botti at NYEE’s November 15, 2012 fundraising gala.

SOURCE: The New York Eye and Ear Infirmary