Summary:
Amplifon’s new global Christmas campaign, “The Wish,” uses intimate photographic storytelling to highlight the emotional power of truly listening and giving with care, while reinforcing the company’s broader mission to elevate hearing health awareness.

Key Takeaways:

  1. The campaign centers on emotional, family-focused imagery that celebrates listening as an expression of affection and meaningful gift-giving.
  2. Amplifon ties the campaign to global hearing-loss statistics and its mission to improve quality of life through advanced technology, personalized care, and awareness initiatives.
  3. “The Wish” is being deployed across major global markets through social, digital, and outdoor channels, supported by creative partners Accenture Song Italia and noted photographers.

Amplifon has launched a special global marketing campaign called “The Wish” for the holiday season. 

A grandmother with her grandson, a father with his daughter, and a couple who continue to share their emotions: these are the scenes of a photograph campaign dedicated to the value of listening when choosing the right gift for loved ones.

The images in The Wish depict the moment gifts are opened, showing the intimacy, warmth, and emotion that arise when we are listened to and receive attention from those we love. Thus, the act of giving becomes a form of care and affection that involves both those who express their wishes and those who are able to listen to them.

Amplifon Celebrates Love and Hearing Health with New Ad Campaign

According to the World Health Organization, around 1.5 billion people worldwide currently live with some form of hearing loss (or hypoacusis), and this number is set to rise to 2.5 billion by 2050. According to the company, the initiative reflects Amplifon’s mission to improve people’s quality of life not only through the most advanced technologies but also through continuous and highly personalized diagnosis and treatment, as well as through awareness initiatives and campaigns such as the Listen Responsibly project.

Amplifon Collaborates with Theater Group on Hearing Loss Prevention Initiative

The Wish campaign, created by Amplifon together with Accenture Song Italia and featuring photographs by Karim Fortunato and Mariano Legname García in collaboration with El Nene Del Globo Rojo / Ale Burset production house, is available on social and digital platforms in Italy, Spain, France, Germany, Portugal, Belgium, the Netherlands, Switzerland, Great Britain, Poland, Hungary, the U.S., Canada, Australia, New Zealand, and Latin America, and can be seen on the streets of Milan. 

Featured image: Amplifon