The campaign includes free hearing tests, educational events, and a multi-country social media push to promote hearing health awareness.
Amplifon will launch a series of initiatives in multiple countries to mark World Hearing Day on March 3, 2026. The activities, aimed at promoting hearing health awareness and prevention, will take place in the US, Canada, Australia, Latin America, and several European countries.
In-Person Screenings and Local Events
A key component of the campaign involves free hearing tests offered at various locations. In the US, screenings will be held at Amplifon’s American offices in Minneapolis and at the Mall of America. In Australia, tests will be available in Melbourne through a partnership with the HealthSave pharmacy chain, while in France, screenings will be offered at the company’s Paris offices.
In Italy, the company will host an event for employees and partner companies at its Milan headquarters, featuring training sessions and hearing tests using its proprietary OtoKiosk audiometric testing technology. Amplifon also supported the Hearing Marathon in Rome on February 27, in collaboration with Udito Italia Onlus and the World Health Organization (WHO).
In addition to public-facing events, the company has organized training activities for employees in the US, Canada, and Latin America.
Global Digital Outreach Campaign
The initiatives will be supported by a global social media campaign titled “Everyday Hearing Tests,” which will run throughout March in 17 countries, including the US, Canada, Australia, Spain, France, and Germany. The campaign is designed to highlight the emotional value of sound and promote regular hearing checks.
A promotional video will also be published on institutional social media channels to encourage integrating hearing care into daily health routines.
Campaign Aligns with WHO Data on Hearing Loss
The efforts coincide with World Hearing Day, an event established by the WHO to raise awareness about hearing loss. According to data from the WHO, more than 1.5 billion people currently live with hearing loss, a figure projected to reach 2.5 billion by 2050. The organization also reports that more than one billion people under the age of 35 are at risk of hearing loss due to excessive noise exposure.
