Patient leads are the lifeblood of any hearing care practice. Depending on the practice, a typical potential patient calling into your office can cost as much as $600-800 in terms of marketing expenditures. Given this expense, it becomes imperative that the person answering your phone—typically your receptionist or patient care coordinator (PCC)—is well trained.
In this new 18-minute webinar, courtesy of CareCredit, long-time hearing industry expert Von Hansen points out the most important learnable skills and traits that a receptionist needs to have, how they can answer commonly asked questions, as well as how receptionist/PCC training and scripting can be invaluable in converting new leads into lifelong clients. Hansen provides several real-life examples, as well as tactics and strategies that can be used for bringing more people (and their significant others) in your door.