Chicago — Phonak LLC, the United States division of European-based Phonak, has appointed Ketchum Public Relations as its new PR agency. Ketchum is a global PR firm with a notable list of corporate brands.

"We chose Ketchum because we think they are the right partner to help us raise awareness about hearing loss and the need for hearing impaired people to work with hearing health professionals," said Eric Timm, vice president, marketing and customer care, Phonak LLC, in the press release.

The account will be led by Ketchum’s Chicago office, which is located near Phonak’s United States headquarters in Warrenville, Ill.

In addition to its commercial goals, Ketchum is slated to help Phonak’s Hear the World Foundation and its commitment to driving awareness of hearing health and the early detection of hearing loss.

"Phonak is an innovative force in hearing acoustics products, and we are honored and excited to be a part of the team," said Bill Zucker, director of Ketchum Midwest. "Phonak is committed to creatively challenging the limits of technology, and striving for exceptional creativity is embedded in Ketchum’s culture as well. We believe our drive for breakthrough communications and Phonak’s passion to help people live without limitations will make for a great combination."

SOURCE: Ketchum