While one’s hearing may not be clinically affected by increased decibels during commercial television breaks, the increased noise is annoying and even received attention from Congress.
The Commercial Advertising Loudness Mitigation Act (“the CALM Act”) has passed both the Senate and the House and is expected to be signed by President Obama.
Once signed, the law will require television advertisers to match their audio levels with the station’s regular television programming. Traditionally, advertisers have raised audio levels, making sure viewers can hear their ads in the kitchen…or the basement.
The Bill was sponsored by Rep. Anna Eshoo.
SOURCE: Multiple Media Reports and Open Congress.
