Starkey Laboratories Inc, Eden Prairie, Minn, introduces Genesis 4.0 digital product line. Improvements in the line include flexible digital platforms and functionality. Products in the Genesis line include Axent II, Sequel Digital, Endeavour, and the new Arista, a three-channel compression instrument with proven expansion, memory selectable directionality, adaptive noise management, advanced seven-band filter shaping, and a robust feedback management system. Axent II features an easy-to-use volume control, dynamic directionality, and a variety of algorithm enhancements to improve expansion and feedback cancellation technologies. All Genesis products feature proven compression architecture, directionality, and Precision Audio Imaging, enabling maximum audibility and comfort. (800) 328-8602; www.starkey.com.