CareCredit, Costa Mesa, Calif, introduces the Telephone Skills Improvement Program, which offers
hearing care professionals tools, techniques, and scripts to turn more phone inquiries into hearing aid sales, the company says. It is available free to CareCredit enrolled practices.

The first contact most practices have with patients is on the phone, and most of the time, the way in which the initial call is handled will determine whether a patient schedules an appointment with a particular practice or not, the company says.

In a recent survey, 80% of practices expressed a need for a program to help them improve their telephone
skills, the company says, and they developed the new program based on that feedback.

The program consists of three audio CD’s, each containing three educational sessions. Each session is approximately 10 to 15 minutes long and can be incorporated into a team lunch and learn, a weekly training meeting, or as part of an ongoing staff development program.

Exceptional phone skills helps practices increase sales, enhance patient satisfaction and loyalty, attract new patients, increase patient referrals, differentiate the practice from the competition and communicate the practice’s brand to the community, the company says. A recent study titled How Training Drives Front Office Success by Brian Taylor AuD, showed that a training program is proven to increase sales, drive productivity, and patient satisfaction.

[Source: CareCredit]