Kitchener, Canada — Unitron has concluded its “Favorite Sounds” campaign with a video that highlights the favorite sounds of hundreds of hearing health care professionals.

In March 2011, Unitron launched its Favorite Sounds campaign to recognize individuals who have dedicated their lives to helping people with hearing loss.

The social media campaign invited hearing health care professionals from around the world to write their favorite sounds on a poster and upload the photograph to the Favorite Sounds Web site.

The first wave of the Unitron initiative, which reached out to United States hearing health care professionals, concluded at the end of April, and has resulted in the production of an inspirational video that shares the message that "Hearing matters."

The video on Unitron’s Web site and below, showcases sound contributions from hundreds of hearing health care professionals, including such favorites as a  baby’s heartbeat, the roll of thunder, and milk steaming for a latte.

Along with the video, a full gallery of all sound submissions can be viewed at

Favorite Sound campaigns are now under way or planned in other countries where Unitron operates, including Canada, France, and Germany.

“We have been tremendously pleased by the response to this program as it rolls out to hearing health care professionals in the countries we serve. We believe that this business is personal, and that belief defines everything we do as a company,” says Unitron president and CEO Michael Tease. “Clearly, our partners and customers are equally moved by the power of sound, and share in Unitron’s passionate belief that ‘hearing matters.’ We look forward to seeing the contributions coming in from other countries around the globe.”

For every submission of sound received, Unitron’s American division donated a financial contribution to the NEADS, a nationally recognized nonprofit organization established to provide guide dogs for deaf and disabled Americans. Similar philanthropy programs were initiated for other countries. 



SOURCE: Unitron