Mike Dittman

Mike Dittman, new president of Unitron US.

Unitron, Kitchener, Canada, has announced the appointment of Mike Dittman as the new president of Unitron US, effective May 1, 2015. In its search to recruit the ideal candidate, Unitron reports that it focused on finding a leader with great depth of industry expertise, and one who supports the company’s core value of relationship building as a key means to in-clinic success.

Dittmann spent the past 17 years in the hearing instrument industry in leadership positions within Widex at its global headquarters in Denmark. From 2008 until very recently, Dittman was vice president of global sales with commercial responsibility for all group companies and distributors worldwide. From 2012 to 2013, he headed up Widex USA as president and CEO, where he was instrumental in orchestrating a change management program for the US business, says Unitron.

Prior to entering the hearing instrument industry, Dittmann worked for the Danish Ministry of Foreign Affairs in Germany and for Bell & Howell in London, UK. Dittman, who holds an MBA from London Business School, will be based in Unitron’s US headquarters in Plymouth, Minn.

“Mike Dittmann joins our organization at a pivotal time as we are poised to enter a new and exciting year, beginning with the launch our powerful new North platform and the extension of our award-winning Moxi product family,” said Jan Metzdorff, president of Unitron. “His proven experience achieving solid sales growth in complex, competitive environments makes him an ideal leader to head up our US organization.”

Unitron live trials at AAA 2015

AudiologyNOW! attendees test drove Unitron’s Moxi products and North platform at the event.

North Platform Introduced at AudiologyNOW! Unitron’s North platform and Moxi product family were tested by attendees at the AudiologyNOW! AAA 2015 conference March 25-28 in San Antonio, Texas, where Unitron was exhibiting its latest technology platform. Unitron was pleased with the high volume of live trials on the exhibition hall floor at the event, and reports that feedback was extremely positive.

The North platform and Moxi products have been previously described in The Hearing Review. Unitron says that the North platform and Moxi products were readied for live trials at the AAA 2015 conference after an employee expressed excitement over wearing a pair of Moxi Fit 800s. The employee felt it would be great for customers to hear how good they sound and understand the value of Log It All, the data logging feature in Unitron TrueFit software. Log It All tracks a patient’s listening activities across seven environments, and compares the environments of the patient with those recognized by their chosen level of technology. Hearing healthcare professionals can then provide evidence-based recommendations for selecting the optimal technology level for hearing instruments.

According to Unitron, the product launch team felt confident in the technology and products and agreed that hearing healthcare professionals at the conference would be the most discriminating early testers, especially in such a challenging listening environment. The live trials were executed using Unitron’s Flex:trial devices and Log It All. After wearing the Moxi Fit devices for up to a full day, conference participants were asked to rate their listening experiences using the Net Promoter Score (NPS), an international standard for measuring, understanding, and improving customer experience. Unitron reports that its trial at AudiologyNOW! resulted in a NPS score of 91 percent, and the company’s North platform and newest Moxi products were officially launched earlier this week.

Source: Unitron