Oticon, Inc announced the appointment of Jacob Winter as Vice President of Marketing. In his new role, Winter will lead Oticon’s product strategy, digital strategy, and communication and campaign strategy. He joins Oticon, Inc from Demant headquarters in Denmark, where he served as director, commercial operations.

Oticon says that Jacob Winter brings more than 10 years of marketing and sales experience with global companies in the medical device sector. As commercial director for Demant, he worked closely with key markets to ensure commercial objectives were achieved, collaborating with local management teams to drive sales and marketing excellence. Prior to Demant, Winter worked for Atos Medical (recently acquired by Coloplast) where he directed digital and marketing strategy.

“Jacob’s business acumen and background in hearing technology and healthcare products will further strengthen our ability to drive success for Oticon and our valued hearing care partners,” said Oticon President Gary Rosenblum. “His awareness of global commercial processes and network of Denmark colleagues position Jacob as a strong asset for our organization as we further strengthen our collaboration with the global team.”

Winter earned a Master of Science in Marketing from Copenhagen Business School and has studied at the University of Southern California, Marshall School of Business. He will be based in Oticon’s US headquarters in Somerset, NJ, reporting to Oticon President Gary Rosenblum.

For more information about Oticon, Inc visit: www.oticon.com.

Oticon has more than 110 years’ experience in the design and development of hearing aids for adults and children. Its portfolio of “life-changing technology improves not only the quality of hearing but the overall quality of life for people with hearing loss.” Oticon challenges conventions and pushes the limits of technology to bring to market hearing solutions that exceed the needs and expectations of people with hearing loss, so that they can live their lives without limit.

Source: Oticon