Neuromod Devices Ltd, the medical device company which specializes in neuromodulation technologies, has announced the appointment of Teri Minard as Director, Government Sales of its recently established US entity, Neuromod USA Inc.
As Director of Government Sales, Minard will oversee Neuromod’s efforts to introduce its interventions for tinnitus into the public hearing healthcare ecosystem by partnering with relevant government organizations. Neuromod’s initial area of focus will be to provide tinnitus interventions for US veterans by building relationships with the Department of Veteran Affairs (VA), the Department of Defense, and other key government stakeholders.
Tinnitus is believed to affect between 10-15% of the global population. In the United States it is estimated that almost 50 million people suffer from this neurological condition(i), commonly referred to as ‘ringing in the ears.’ Of these, roughly 20 million people struggle with burdensome chronic tinnitus(ii). According to the Department of Veteran Affairs, more than two million US veterans receive disability payments for service-connected tinnitus. This unmet clinical need makes tinnitus the department’s largest and fastest growing cause of service-connected disability(iii).
Minard joins Neuromod from 3M where she had an extensive career driving business growth with global responsibilities for strategic planning, business development, and sales and marketing, according to the company’s announcement. Her appointment comes as Neuromod prepares to enter the US market with its proprietary medical device for tinnitus treatment, pending the granting of approval from the Food and Drug Administration (FDA).
Speaking on the appointment of Minard, Eric Timm, CEO of Neuromod USA, said: “Teri is an entrepreneur at heart and has a proven track record of building businesses across a variety of industries. Teri’s role is important to our ambition of meeting the needs of veterans living with tinnitus in the USA and I’m very much looking forward to working with her as she leads the development of our services in this area.”
Minard holds a Master’s degree of Business Administration and Management from Pepperdine Graziadio Business School and Arizona State University, and is a Certified Six Sigma Master Black Belt.
Speaking on her appointment, Minard said: “Neuromod’s vision to introduce an evidence-based neuromodulation treatment has the required ambition to resolve the unmet clinical need that tinnitus presents for veterans in the USA. I’m looking forward to working with the wider Neuromod team to make that vision a reality.”
Minard is the latest addition to Neuromod USA’s leadership team. The organization was established earlier in 2021 as a wholly owned subsidiary of Neuromod Devices Ltd. In September, the organization announced the appointment of Eric Timm, an experienced hearing healthcare executive, as CEO of Neuromod USA. In August, the company announced the formation of its leadership team with the hiring of three executives with previous hearing healthcare experience. Stephanie Glowacki joined the organization as Chief Financial Officer; Dr Tish Ramirez (AuD) as Chief Commercial Officer; and Holly Dean as Director, Commercial Sales.
Neuromod specializes in non-invasive neuromodulation technologies and has developed Lenire, “the first non-invasive bimodal neuromodulation device for the treatment of tinnitus which has been clinically proven in large-scale clinical trials to soothe tinnitus symptoms.” To date, Neuromod has raised “significant venture equity and debt financing to fund ongoing expansion of the availability of Lenire in Europe and the organization’s FDA submission process in the US.”
This funding has been led by Fountain Healthcare Partners.
Lenire uses bimodal neuromodulation to treat tinnitus symptoms. It delivers mild electrical pulses to the tongue combined with sound played through headphones to drive long-term changes or neuroplasticity in the brain to treat tinnitus.
Lenire is currently available from clinics in Ireland, Germany, the United Kingdom, Belgium, Austria, and Switzerland. It is prescribed and fitted under the supervision of a qualified healthcare professional who specializes in the field of tinnitus treatment such as audiologists and consultant otolaryngologists or ENTs (Ear, Nose, and Throat).
The device has been used in large-scale clinical trials with over 500 patients. The first of these clinical trials, involving 326 participants, was published in October 2020 in Science Translational Medicine and reported significant improvements in patients’ tinnitus symptoms(iv). 86.2% of treatment-compliant participants reported an improvement in their tinnitus symptoms after a 12-week treatment period. When followed up 12 months post-treatment, 80.1% of these participants had sustained the improvements. This study represents one of the largest and longest followed-up clinical trials ever conducted in the tinnitus field(v).
- American Tinnitus Association (ATA) website. Understanding the facts. https://www.ata.org/understanding-facts.
- National Health and Nutrition Examination Survey (NHANES) 2011-2012 Overview. Centers for Disease Control and Prevention (CDC) website. https://wwwn.cdc.gov/nchs/nhanes/continuousnhanes/overview.aspx?BeginYear=2011.
- Veterans Benefits Administration Annual Benefits Report FY 2019. US Department of Veterans Affairs (VA). https://www.benefits.va.gov/REPORTS/abr/docs/2019-abr-v2.pdf.
- As measured by Tinnitus Handicap Inventory score.
- Conlon B, Langguth B, Hamilton C, et al. Bimodal neuromodulation combining sound and tongue stimulation reduces tinnitus symptoms in a large randomized clinical study. Science Translational Medicine. 2020;12(564).