o9 Solutions, an enterprise AI software platform provider for transforming planning and decision-making, announced that WS Audiology has selected the o9 Digital Brain platform to enhance its supply chain planning capabilities and continue its digital transformation journey. 

WS Audiology, a global provider in the hearing aid industry, has 140 years of experience and is active in over 130 markets worldwide, according to the company. 

“We are thrilled to help WS Audiology improve planning and decision-making across its supply chain,” says Chakri Gottemukkala, co-founder and CEO of o9 Solutions. “The o9 platform, combined with our expertise in end-to-end planning, will empower WS Audiology to make smarter and more strategic decisions in the evolving market landscape. We look forward to supporting WS Audiology’s digital transformation journey.”

WS Audiology has embarked on a digital transformation journey with ambitious plans to optimize its demand planning and inventory visibility capabilities to more effectively navigate market complexity and uncertainty, the company says. The company selected the o9 Digital Brain platform because of its best-in-class demand forecasting capabilities and the o9 team’s expertise in the medical, retail, and consumer product space.

Further reading: WS Audiology: OTC Vibe Air Now Available in Australia

The joint partnership aims to enable WS Audiology to deliver on its multi-brand and omnichannel ambitions more efficiently through automated forecasting and demand planning.

“Our ambition is to digitize our planning capabilities fully so that we can make better, data-driven decisions and ultimately serve our customers better,” says Roberto Di Fiore, chief operations officer of WS Audiology. “Navigating today’s supply chain challenges requires the ability to use real-time information to make the most accurate decisions. By leveraging the o9 platform, we will be equipped to do so and work towards our goal of helping millions of people regain and benefit from the miracle of hearing with our products and solutions.”