The European Union of Hearing Aid Acousticians (EUHA) announced that preparations for the 65th Annual International Congress of Hearing Aid Acousticians and the accompanying International Hearing Industry Exhibition from September 15-17, 2021 in Hanover are in full swing. 

Related article: EUHA Announces 65th Congress Call for Papers

The first hall planning for Hall 6 at the Deutsche Messe Hannover exhibition grounds has recently begun. According to EUHA’s announcement, more than 70% of exhibition space has already been booked by companies from Germany and abroad. The major players in the industry will also be back on-site this year. Interested companies can still book an exhibition stand and additional space at: until June 8, 2021. 

After the EUHA Digital Congress 2020, EUHA said it received feedback that included comments like, “Great digital format” and “It was important that a Congress took place at all, but digital solutions do not replace personal exchange.”

“We take this feedback very seriously and, together with all our partners, are doing everything we can to ensure that the industry can finally meet in person again, because our centerpiece is the EUHA Congress allowing personal encounters and networking,” said Beate Gromke, President of the European Union of Hearing Aid Acousticians e.V. “We are looking forward to a bit of normality, to the exhibition highlights, and we are currently putting together a top-class international lecture program for you. And we look forward to seeing you again, in Hannover!”

For the event in September, a hygiene and infection control concept is being developed together with Deutsche Messe Hannover AG to make the venue as safe as possible, according to EUHA’s announcement.

Dr Stefan Zimmer, Chairman of the Board of the German Hearing Industry Association (BVHI), said: “We are working together closely with Deutsche Messe Hannover and responsible authorities to ensure that only vaccinated, immune, or persons with a negative corona test are admitted to the event. With its infrastructure and large space capacities, Deutsche Messe Hannover is well-suited to hold the International Industry Exhibition and the lecture program under extended hygiene standards at an international level.”

For exhibitors with booked stand space, BVHI is offering a comprehensive and interactive online exhibitor directory, for the first time. Here, exhibitors can create a detailed company profile and present their products and services, online. 

EUHA e.V. offers all information about the Congress and Industry Exhibition highlights at: There you will find the program, as well as abstracts of lectures and workshops, the hall plan, and all news from our sponsors.

Data on hearing care in Germany 

  • Hearing loss in middle age is by far the largest modifiable risk factor of dementia. Wearing hearing instruments can significantly reduce this risk. (The Lancet, 2020) 
  • 12% of German citizens consider their hearing ability to be diminished; only 37% of them wear hearing aids. (EuroTrak Germany, 2018) 
  • 39 billion euros (USD $47.4 billion) is the annual cost of untreated hearing loss in Germany. (Hearing Loss – Numbers and Costs, 2019) 
  • Expanding the provision of hearing instruments helps reducing costs as well as risks of secondary diseases. 

Source: EUHA

Image: EUHA