GN Otometrics has announced that it has hired Charlotte Greve to run marketing and communication in the company’s United States headquarters in Schaumburg, Ill.
Greve, a veteran of Otometrics in Denmark, recently stepped into the newly created position of marketing and communication manager. She will report directly to Uffe Bjerg and will join the management team in Schaumburg.
In her role as marketing and communication manager, Greve will create and oversee the execution of a marketing and branding strategy to drive and expand Otometrics’ position in the hearing and balance diagnostic systems markets. She will be focusing on the company’s new product introductions and innovative distribution networks.
Greve also is tasked with building a marketing infrastructure to establish new products in the market, promote existing brands, and deliver company news rapidly and with maximum impact. In addition to her responsibilities as part of the Otometrics management team, Greve will manage the Schaumburg marketing team.
Greve joins GN Otometrics North America from GN Otometrics in Copenhagen, where she most recently oversaw the worldwide launch of the AURICAL fitting solution. Additionally, in her role as team leader, she oversaw all marketing efforts on behalf of the MADSEN Astera clinical audiometer. Prior to that position, Greve was the international marketing manager, Global Brand Center at GN ReSound.
SOURCE: GN Otometrics