Sonic Enchant, the new hearing aid family that is said to have captured “rave reviews” from hearing care professionals and patients, will be center stage in the Sonic Exhibit (#1417) at the 2018 American Academy of Audiology Conference in Nashville, April 18-21, Sonic announced. In a side-by-side listening demo, hearing care professionals can discover for themselves how Enchant compares to the competition in noisy environments.


“Enchant offers a long list of crowd pleasers,” said Joseph A. Lugara, Sonic president and CEO. “As the first hearing aid family built on the new SoundDNA platform, Enchant delivers clear and natural sound in a brand new way to create incredibly natural listening experiences for patients. We invite everyone to stop by the Sonic exhibit to see how Enchant and other Sonic products and services can make ‘Everyday Sounds Better.’”

Value-Added Business Support and Live Music

Throughout the conference, hearing care professionals can discover how Sonic can help them create their own customized business solutions with tailored website design services, world-class SEO, and fresh, shareable content—all designed to make them standouts in their communities, according to Sonic. On Wednesday evening, April 18, the Sonic exhibit will feature live music by Sonic Audiology Services Manager Scott Bunnell, AuD, where conference participants will be able to experience Enchant’s SmartMusic program. In addition, from Wednesday to Friday, attendees can enter their name in a drawing for a chance to win one of three guitars signed by country music stars Brad Paisley, Thomas Rhett, and Keith Urban.

Enchant Brightens Every Day

Enchant is said to offer Sonic’s most automatic, adaptive, and flexible technology to-date. The SoundDNA platform is designed to power the smart sound processing that can enable Enchant to accurately detect environmental changes and optimize sound, helping users to keep up in complex sound environments. The Enchant miniRITE with the ZPower rechargeable battery system is designed to allow users to enjoy all-day power without interruption or the need for regular battery changes. The new SoundClip-A is designed to expand Enchant’s wireless connectivity, allowing users to stream stereo sound, hands-free, to both hearing aids from all Bluetooth® 2.1. smartphones and devices. The clip-on device can also serve as a wireless remote/partner microphone for easier listening when the speaker is at a distance or in noisy environments where listening is difficult, said Sonic.

Visit the Sonic Booth (#1417) at the 2018 AAA Conference in Nashville, April 18 – 21. For more information on the entire Enchant family, visit

Source: Sonic

Image: Sonic