Nuheara announced that IQbuds² MAX has been recognized as one of TIME’s Best Inventions of 2020.

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“After launching IQbuds² MAX at CES in Las Vegas in January 2020, Nuheara have gone on to win a succession of global accolades including three CES Innovation Awards, Australian Financial Review’s Best Product Innovation, and the Hearing Health Matters Innovator Award. The recognition from TIME puts IQbuds² MAX at the pinnacle of product innovation and we are honored to be amongst such outstanding inventions,“ said David Cannington, Co-founder and CMO of Nuheara.

Why IQbuds² MAX won TIME Best Inventions of 2020 Award

According to Nuheara, what makes IQbuds² MAX unique is the EarID clinically certified personalization system embedded in the IQbuds App. EarID helps allow consumers “to self-assess, self-fit, and auto calibrate their IQbuds² MAX to their own personal hearing profile using National Acoustic Labs NAL-NL2 hearing aid prescription algorithms.”

IQbuds² MAX was shortlisted earlier this year before being reviewed and critiqued by TIME’s technology columnist Patrick Lucas Austin. TIME is said to assess each entry using key criteria, including originality, creativity, influence, ambition, and effectiveness.

“Wireless earbuds are increasingly capable of blocking the noise of the outside world while you listen to some tunes,” said Austin. “But when you can’t hear the person right in front of you, it’d be nice if they offered a little help. The IQbuds2 MAX ($319) are on the case. They deliver on the audio front but also are the only wireless buds that feature both active noise cancellation and audio-processing technology capable of isolating human conversations, tuning out everything except the people or sounds you want to hear. Not only do they make it easier to hear your friends on the subway or at a noisy café, they can also help stem the debilitating effects of hearing loss—a condition that affects more than 466 million people worldwide.”

Aussie Hearables Company Takes Innovation Global

“When we founded Nuheara our mission was to improve people’s quality of life by enabling them to hear better with our products. TIME Best Inventions of 2020 highlight the very best products that are changing how we live. We couldn’t be more proud to be recognized in this way and it further validates our impact on people lives around the globe,” said Justin Miller, Nuheara Co-founder and CEO.

Source: Nuheara, TIME

Image/Media: Nuheara, TIME, YouTube