Nuheara Limited (ASX: NUH) announced that it has now surpassed over 4,000 units in pre-orders for its newest flagship product, IQbuds² MAX.

Commenting on the sales milestone, Nuheara CEO Justin Miller said, “The fact that we have built a global online platform to reach our consumers directly, and that we have now sold more than 4,000 IQbuds² MAX in just four months, demonstrates how relevant and resilient our sales and marketing strategies are—even in economies drastically impacted by COVID 19.

“Nuheara’s IQbuds² MAX pre-orders have predominantly been focused in the EU and North American markets, representing more than 70% of all sales.  April revenues continued this trend with year-on-year sales growth rates of 251% for the USA, 162% for the UK, and 198% for Canada.

“The deployment of our marketing efforts hasn’t even reached their peak, and once we are able to increase our marketing spend, we expect to see stronger customer reach than we have already.”

“In contrast, major hearing aid companies have seen sales drop by up to 80% in April because of the global shuttering of the economy and their subsequent inability to service customers face to face.”

Source: Nuheara