Medical device and consumer electronics manufacturer Nuheara Limited (ASX:NUH) (Company or Nuheara) announced an expansion of its US retail footprint, from circa 300 points of sale currently to circa 4,600 over the coming months, with US FDA cleared self-fit hearing aids now being manufactured to fulfill initial orders from Best Buy and other US retail customers. Nuheara and InnerScope Hearing Technologies, Inc, a US publicly traded company on the OTC Markets (OTCPink: INND) (InnerScope), have agreed to partner together to penetrate the US hearing aid market, “creating and providing retail and technology solutions to build a strong market share in the Over The Counter (OTC) self-fit hearing aids segment,” according to the announcement.

Memorandum of Understanding (MoU) signed with InnerScope to sell Nuheara OTC self-fit hearing aids in c1,500 Walmart and c1,700 Rite Aid stores

InnerScope, headquartered in Roseville, Calif, develops and markets OTC hearing aids and related hearing healthcare products, hearing aid & ear care products, and hearing treatment therapies.  Its omnichannel marketing approach, including a distribution network of wholesale and retail partners, “gives the ability to reach the estimated 70 million people in North America that currently need hearing help.” InnerScope offers point-of-sale Hearing Screening Kiosks, deployed in over 100 independent US pharmacies with another 1,000 pharmacy locations by mid 2023, according to the company.  In addition, InnerScope currently has product displays in circa 1,500 Walmart Vision Centers, and in early 2023, will roll out freestanding displays across circa 1,700 Rite Aid pharmacy stores.  

This MoU builds on Nuheara’s recent receipt of US Food and Drug Administration (FDA) clearance for its Self-Fitting OTC Hearing Aid.  Nuheara’s HP Hearing PRO is “the first hearing aid to be cleared by the FDA for both 874.3325 self-fitting and the 800.30 OTC hearing aid classifications under a new product classification code ‘QUH.’”

Nuheara says it will supply its FDA OTC certified hearing products to InnerScope (including the HP Hearing PRO) at an agreed wholesale price. In addition, in return for an agreed royalty fee or service fee, the Company will license its technology and clinical know-how to implement and support the adoption of Nuheara’s self-fit technology into InnerScope products for FDA self-fitting clearance.

InnerScope will market, at its cost, Nuheara OTC products into new and existing retail chains, including, but not limited to, Walmart, Rite Aid, and other pharmacy brands. InnerScope will also provide “first-level customer and warranty support for Nuheara products sold via InnerScope’s sales channels.” To retain retail chain exclusivity, InnerScope will need to meet minimum order quantities in defined time periods.

Commenting on Nuheara’s partnership with InnerScope and significantly expanded US retail footprint, Co-founder and Managing Director, Justin Miller said:  “We are delighted to enter into this partnership with InnerScope, significantly increasing Nuheara’s retail points of sale in the US market. InnerScope has been innovating the US hearing industry by bringing affordable hearing aid technology direct to US consumers. Their product displays in circa 1,500 Walmart Vision Centers are already selling OTC hearing aids, and with Nuheara’s HP Hearing PRO will commence selling US FDA cleared self-fitting hearing aids. Early next year, InnerScope’s footprint will be expanded to 1,700 Rite Aid pharmacies, with further growth planned.”

InnerScope President, CEO and Co-founder Matthew Moore said: “Having grown up in the hearing health industry, I’ve never been more excited by our ability to improve the quality of life of the tens of millions of people in North America who suffer from hearing impairment and hearing-related issues. That said, our partnership with Nuheara will bring new patented hearing technology, including FDA Cleared Self-Fitting features, that we will be implementing in our current and future OTC Hearing Aid products. These products will be offered to our wholesale/retail distribution network of major retailers, healthcare service companies, and pharmacy chains.   

“The US Government’s creation of the OTC category and the US FDA’s clearance of Nuheara’s HP Hearing PRO is game-changing.  Our retail product displays and Hearing Screening Kiosks are driving strong sales growth, and with Nuheara’s HP Hearing PRO, we will be able to provide a growing number of Americans with US FDA-cleared self-fitting hearing solutions they need at a price point they can afford.”

US FDA-cleared self-fit hearing aids now being manufactured to fulfill initial orders from Best Buy and other US retail customers, with shipment to commence late January /early February 2023

Source: Nuheara