GN announced the launch of Jabra Enhance Pro, a new, premium hearing aid line-up to be launched in more than 700 Costco Hearing Aid Centers around the world. This solution “makes it easier for people to take action and tackle the challenges of hearing loss,” according to GN’s announcement.
Jabra Enhance Pro will launch first in Costco in the United States and Canada starting June 7, 2021, and will be available in other Costco global markets upon local registration. It includes three RIE-style hearing aids with features that include rechargeable options with up to 30 hours of power from one charge, direct streaming from iOS and Android devices, and Bluetooth Low Energy. A Premium Charger is also offered so the devices can be charged “on the go.”
Jabra Enhance Pro is GN’s first hearing aid to use GN Audio’s Jabra branding—a brand with a strong consumer audio presence. GN Audio, which owns the Jabra and the Evolve line of products, continues to make impressive financial gains, and is now a larger revenue source for the company than GN Hearing (ReSound, Beltone, Audigy). In 2020, GN Audio delivered 42% organic revenue growth (compared to -24% for its Hearing division), helped in part by the pandemic-induced need for headsets. Two other global hearing aid manufacturers have made recent moves into the consumer audio headset arena: this May, Sonova (parent company of Phonak and Unitron) signed an agreement to purchase Sennheiser electronic GmbH & Co KG, and in November 2019 Demant launched EPOS, a new high-end audio solutions company that develops and manufactures headsets used by businesses and gamers.
The Jabra Enhance Pro line-up “helps more people take control of their own hearing health by providing more choice and convenience, while benefiting from professional hearing care.” With Jabra Enhance Pro, people can now choose “high-quality, FDA-approved hearing solutions from an audio brand that is widely known and trusted by consumers, conveniently available when shopping at their local Costco,” says GN. Users will benefit from the company’s latest hearing innovation, the Microphone and Receiver in Ear (M&RIE), to “hear the world around them in the most intuitive and natural way.” GN reports that that 9 out of 10 users prefer the sound quality when using M&RIE, and that they can recognize location of sounds 90% more accurately.
Professional care is available in Costco Hearing Aid Centers, and from the comfort of home using the Jabra Enhance Pro App and its Live Assist telehealth solution. Live Assist lets you supplement clinic visits with convenient, real-time video appointments, and remote fine-tuning is also offered. Working with an intuitive app, users can enhance their individualized hearing experience and connect to a range of wireless accessories for additional help in challenging listening situations, says the company.
“We are proud to introduce Jabra Enhance Pro to help more people take action and seek care, by combining our consumer audio capabilities and advanced hearing technology. Jabra is perfectly placed to bring premium hearing solutions to people in a convenient way,” says Gitte Aabo, CEO and President of GN Hearing.
Source: GN and HR