In this section, HR  presents a glimpse of the various products and services out on the market today.

American Hearing Aid Associates

AHAA offers its nationwide network of over 2,000 independent hearing aid professionals a virtual franchise without loss of autonomy. AHAA services include customized business/marketing plans and materials plus staff training. Also, its “Strategic Solutions” services include help in developing growth initiatives, expansion plans, and exit strategies. Contact AHAA to learn how it can benefit your practice.


The Verifit® is the best way to counsel, reduce returns, and provide the best fit. Our patented directional test, unique Sensory Loss Simulator®, and one-of-a-kind Speechmap™ fitting environment are just some of the features that make Verifit the right choice for every hearing healthcare professional. Contact your local distributor for a demonstration.


Bernafon LLC is the US subsidiary of the worldwide Bernafon group, a Swiss-based manufacturer of innovative hearing solutions, offering a product range from high-end to entry-level hearing aids.


The nation’s leading patient financing company, CareCredit is proven to positively impact practice growth and revenue. Offering CareCredit’s comprehensive range of payment plans can help attract more patients, convert more sales, and increase acceptance of optimal technology. In fact, research has shown that the average price per transaction for patients using CareCredit is 62% higher than consumer credit cards.

Frye Electronics

Frye Electronics, a family-owned company, has been building FONIX hearing aid analyzers for more than 33 years. We added audiometers to our line many years ago. The FONIX FA-10 and FA-12 audiometers are reliable and practical. Our FONIX NOAH Module and WinCHAP database program fill the growing needs of our users for computer-based operation and record keeping.

GN Otometrics

Copenhagen-based GN Otometrics is the world’s leading manufacturer of hearing and balance instruments and software. Its North American headquarters is in Schaumburg, Ill. The company has solutions that range from infant-screening applications and audiologic diagnostics to balance testing and hearing-instrument fitting.


Hansaton Hearing Systems is a 50-year-old manufacturer of hearing instruments with distribution in 70 countries. In February 2006, Hansaton established its US headquarters in Tampa, Fla, as part of a major initiative to begin distribution in the USA. Hansaton offers a complete line of hearing instruments, including its award-winning Leonardo, Soundmanager, and Relaxx Hearing Systems.

The HELPcard

The HELPcard offers patient financing programs for the purchase of hearing aids, dispenser fees, accessories, etc. Low monthly payments with high customer approval rates. 0% interest free options for consumers up to 18 months, and all New Prime Interest Rate Options to customers for up to 12 months.


iCellTech Corp, Seoul, Korea, has been providing hearing aid batteries with first-class product quality at competitive prices. It’s newly launched 105 mAh 10DS batteries in stainless steel housing make for even greater customer satisfaction. Try iCellTech batteries now, satisfaction guaranteed.


The Interacoustics Affinity combines elegant hardware with spectacular functionality. Choose a combination real ear measurement including DSL 5.0 with visible speech software, clinical audiometry, and/or hearing instrument testing modules. Customized test protocols are up-to-date with current hearing aid manufacturers’ test specifications and include calibration for open-fit hearing aids.


Magnatone, Casselberry, Fla, unveils the Monet Shadow Z™. The Shadow Z Open Ear Instrument is the ultimate addition to the Monet product line. The Shadow’s solid body construction combines Directional Microphones, Feedback Phase Cancellation, Speech Enhancement and Layered Noise Reduction circuitry in a Multi-Memory instrument that offers up to 40dB of gain.


MedRx Inc, Largo, Fla, continues its quest to develop new products that will benefit the hearing healthcare professional. The AVANTT REM Speech featuring Live Speech Mapping is a prime example. This compact PC-based real ear system is cost effective and utilizes today’s proven technology for maximum performance.


Oticon, one of the world’s leading hearing aid manufacturers, has a strong track record of innovation and technological breakthroughs, including ear level digital- and voice-activated hearing aids as well as hearing devices powered by Artifical Intelligence or designed with the newest Receiver-in-the-ear (RITE) technology. Oticon continues to develop and manufacture the most technologically advanced hearing devices to help people with hearing loss—in every age group.


Phonak invites you to explore its interactive sound tunnel and immerse yourself in an amazing auditory experience. Bring your colleagues and enjoy this “Wow” listening moment together. Not to be missed is the launch of a breakthrough product designed to truly—once and for all—take the baby boomer market by storm. You have never seen anything like it before!

Potomac Technology

The new cordless Clarity C4210 amplified phone offers up to 50 dB amplification. Clarity® Power™ technology amplifies soft sounds while keeping loud, sudden sounds tolerable. Includes Caller ID and 50-name phonebook. Available through Potomac Technology, one of the nation’s largest providers of assistive listening devices for people with hearing loss.


Atlanta-based Rayovac, the world’s longest lasting hearing aid battery, announces the launch of its latest product innovation—Rayovac Proline Advanced. ProLine Advanced delivers what hearing aid users are looking for—consistent and reliable long-lasting power. Contact us and find out how Rayovac is Advancing the Power of Hearing.


SeboTek manufactures the PAC, the first thin-tube receiver-in-the-ear hearing instrument. Its patented design provides for a same-session fit, eliminates the occlusion effect and feedback, and delivers extended frequency response up to 14,000 Hz. SeboTek’s Pro-VES software with InFocus Lifestyles makes fitting fast and efficient, leaving more time for counseling and patient care.

Siemens Hearing Instruments

Siemens, headquartered in Piscataway, NJ, is a leading manufacturer of hearing instruments. For over 125 years, the company has been designing and manufacturing hearing solutions to help improve the quality of life for people with hearing loss. Siemens provides technologies, service, and support programs that address hearing care professional and consumer needs.

SONIC innovations

SONIC innovations, Salt Lake City, Utah, designs, develops, manufactures, and markets advanced digital hearing aids intended to provide the highest levels of satisfaction for hearing-impaired consumers and hearing health care professionals.

Starkey Laboratories

Starkey Laboratories Inc, Eden Prairie, Minn, offers custom hearing aid manufacturing and repair service for all makes/models of hearing aids. The company also provides standard products and batteries, as well as equipment sales and audiometer calibration/repair, new instrument and repair warranty services, and marketing, training, and practice management services and support.

Unitron Hearing

Founded over 40 years ago, Unitron Hearing, Plymouth, Minn, is committed to bettering the lives of people with hearing loss through the development and manufacturing of high-quality hearing instruments. Unitron Hearing US is an ISO-registered, custom manufacturing facility that pays close attention to each individual order—from the shell lab, through assembly, to final computerized quality testing.


Vivosonic Inc. is a partner in clinical efficiency through innovation. We have overcome many obstacles that previously prevented clinicians from testing children. Our technology means that regardless of the testing environment, results are now attainable. Now there is a way to perform these tests without sedation! Integrity™ elevating today’s standard of care.


The exciting new CapTel™ captioned telephone shows written captions of everything your caller says. Available through WCI, the one-stop shop for assistive technology and other equipment for people with hearing loss. Note: Availability limited to states offering CapTel service through their Relay. Check our Web site for availability and pricing.


Westone Laboratories Inc, Colorado Springs, Colo, is a full service custom earmold laboratory offering a complete range of products, including: impression materials, accessories, otoscopes, earlites, tubing, test equipment accessories, infection control, clinical equipment supplies, hearing instrument care, batteries, point of purchase, assistive listening devices, marketing materials, custom HPDs, and musician’s monitors.


Widex, Long Island City, NY, presents outstanding Integrated Signal Processing (ISP) hearing instruments that offer unique features and significant benefits. INTEO models, for example, provide the one-of-a-kind Audibility Extender, which can be an important asset to patients. And Widex has now introduced the new AIKIA—an exceptionally smart hearing aid, to bring your patients another beneficial ISP option.