Advanced Bionics (AB) has announced that its Neptune swimmable cochlear implant sound processor has won the Red Dot Award: Product Design 2012. This is the third design award that Neptune has received in 2012.

The German-based Red Dot Institute Advanced Design Studies hosts the annual international product design competition. Neptune was one of 4,515 products submitted by manufacturers. After an extensive evaluation process from a 30-member jury composed of product design experts, AB received the award at a July gala ceremony in Essen, Germany.

"The experts thoroughly examined, tested, and evaluated each individual entry, applying the highest standards,” said Dr Peter Zec, initiator and CEO of the Red Dot Design Award. “With their performances, the laureates not only demonstrated an extraordinary design quality, but they also showed that design is an integral part of innovative product solutions."

The Red Dot prize was the third award garnered by Neptune in 2012. Earlier this year, the Industrial Designers Society of America Northwest honored Neptune with a Silver Shaggie award in recognition of excellence in product design. Neptune was also recognized as a Finalist at the 2012 Medical Design Excellence Awards® competition held in Philadelphia in late May.

SOURCE: Advanced Bionics