July 10, 2007
Sergei Kochkin, director of the Better Hearing Institute (BHI), is urging hearing health professionals to help secure media placement for an article built on figures from a BHI study that links hearing loss to lower earnings.
“I believe this story is big enough that with [the help of hearing health care professionals] it could achieve more than a 1,000 placements,” Kochkin states in a BHI news release.
The National American Precis Syndicate article, “Money Matters: Hearing Loss May Mean Income Loss” was released in March and has received placement as 252 newspaper articles, Kochkin reports, with a combined readership of 16,845,532.
The institute’s director says a monitoring report is available to hearing health professionals to confirm whether the article has appeared in neighborhood media.
“If [the article] has not yet been placed in your local newspaper, you can influence the editor to print it,” Kochkin says.
The article is available to media personnel at the following website: http://www.napsnet.com/ by searching on "hearing loss" or "Money Matters." Hard copies of the article may be printed from the BHI Web site and presented to editors and other media personnel.
Kochkin confirms that health professionals are permitted to use and appropriately edit the article to promote their own practices. Examples of how some hearing health professionals have used the article to promote their practices may be seen at the following Web pages:
http://www.betterhearing.org/professionals/naps_release_ad_example1.pdf
http://www.betterhearing.org/professionals/naps_release_ad_example2.pdf
The BHI is also making a color flyer on the income study available to hearing health care professionals for use as a direct mail piece at http://www.betterhearing.org/press/pdfs/singlepage_income_study_flyer.pdf
Source: Better Hearing Institute
