Month: October 2001

Lunch & Learn: Private Practice Marketing to Physicians

Sixty-three percent of people who have hearing loss say that their primary care physician is their most important source of information about where to go for hearing health care services. An outline is presented on a program designed to help inform medical personnel about the importance of your hearing health care services and the need for screening patients.

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A Market in Metamorphosis

Hearing health care is undergoing transformations on many levels. This article, which summarizes results of Frost & Sullivan’s recent report on the hearing industry, looks at how manufacturer and dispenser office consolidation, information technologies and changing demographics will all contribute to reshaping the industry and the practices of dispensing professionals.

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