Bloomington, Minn — ReSound hosted its first Business Partner Summit on July 27-29, 2011, in St Paul, Minn. The summit focused on strategies for successful practice management in hearing health care and featured experts in marketing and communications.
The ReSound summit was created to offer support to private practices in three core success areas: marketing optimization, managing and supporting talent, and best practices for financial management.
The 85 private practice attendees heard from a variety of industry leading speakers, including keynote presenter, Ken Schmidt, brand visionary and communications strategist for Harley-Davidson Motor Company, who spoke about critical elements of differentiation in the marketplace.
Speakers from ReSound included Brad Romney and Greg Stafford, strategic account managers, who introduced best practices in developing practice-wide programs for converting leads, as well as Sarah Aesoph, vice president of finance, who presented best practices for private practice financial management and cash flow.
"At ReSound, we understand that our success is tied to the success of our business partners," said Kevin Mensink, vice president of marketing, ReSound, in a press statement after the conference. "We’re happy to be in a position to offer private practice owners access to industry experts who can help them focus on vital practice-building areas that will have the most impact on their success."
For more on the event and other private practice tips, visit the ReSound blog, www.gnresoundblog.com.