EarQEarQ, a strategy and consulting firm that supports hearing healthcare providers nationwide, has unveiled its Innovative Responsive Internet Strategy (Iris). Iris was created to provide today’s tech-savvy consumers with greater access to their local hearing healthcare providers.

By utilizing Iris’ exclusive services, which include website development, search engine optimization, social media management, and search engine marketing, EarQ providers can better interact with people in their communities, encourage them to understand the importance of maintaining their hearing health, and present the advanced solutions available today.

According to the National Telecommunications and Information Administration, 35% of Americans aged 45 to 64 look up health plans or practitioners online. Iris will help EarQ member practices gain visibility to compete in this space.

“Due to today’s changing marketplace and the emergence of consumer demand in the digital space, we anticipate Iris to be one of the most significant program launches in our company’s history,” says Clifford Carey, communications director for EarQ. “Our providers will be able to utilize Iris’ multifaceted approach to connect with new patients and expand their brands like never before.”

Source: Ear Q