Staff Standpoint | September 2016 Hearing Review
When comparing the first-half (H1) figures of 2016 to 2015, the private sector this year has sold nearly 1.5 million units for an increase of 11.8%, while the VA has dispensed just over 360,000 units or 2.7% more hearing aids (Figure 1). In total, the hearing aid market has grown by 9.9% compared to H1 2015. At the current pace, US hearing aid sales would approach 3.7 million units by year’s end.
Figure 1. Hearing aid net unit sales by quarter, with VA dispensing in red and private/commercial-sector dispensing in blue. Sales in H1 2016 grew by 9.9% for the total market: 11.8% for the private sector and 2.7% for the VA. Source: HIA. [Click on image to enlarge.]
Comparing first-half 2016 statistics with those of 2015, the use of behind-the-ear hearing aids (BTE) has increased by 1% overall and 2% in the private sector, spurred on by the popularity of receiver-in-the-canal (RIC) devices. BTEs accounted for 80.8% of all the aids dispensed in the United States in Q2 2016, and constituted 82.0% of all private-market sales. Two-thirds (65.7%) of all private-market units were RIC/RITE-style hearing aids.
The growth of wireless hearing aid features also continues. In the first-half of 2016, about 9 of 10 (87.5%) hearing aids sold contained wireless technology, according to the HIA statistics.
Interesting to see that hearing aid sales are up… hopefully because more people are aware they can help! We aim to try and stop hearing damage before it gets to this and affects people. 10 million people (approx.) in the UK are affected by hearing loss, which means 1 in 6 – therefore we all probably know someone who suffers from this and the consequences of it.