Curtis Alcock is a hearing aid dispenser from Exeter, England, who has written and lectured extensively about the need to change our language, imagery, and marketing in hearing healthcare.

How can there be such a disconnect between what some of our patients are thinking and what we, as hearing care professionals, know to be true and try to tell them about hearing loss? The webinar, Being Normal, by Curtis Alcock addresses this topic. This webinar, courtesy of CareCredit, offers Alcock’s unique and refreshing perspectives as a British hearing care professional on how we  need to change the language, imagery, and marketing used in hearing healthcare—as well as the need for creating more opportunities for patients to visit us throughout the course of their lives.

The webinar is now available at: