Auditdata A/S, Copenhagen, Denmark, has acquired Real Ear A/S, Denmark, a provider of fitting systems for hearing care professionals worldwide. Real Ear will operate independently, but as part of the Auditdata group.
Auditdata A/S is expanding further by establishing two new subsidiaries—one in Atlanta, and the other in Ukraine. Auditdata North America Inc, the American subsidiary, will handle sales and support in North America for Auditdata and Real Ear.
Auditdata specializes in office management software for audiologists and hearing care professionals. Primary markets are Scandinavia, the UK, and Germany. Real Ear provides fitting systems, hardware, and software, to audiologists and hearing care professionals. The Primus Fitting System is exclusively available at its Web shop as a rental solution.
The acquisition joins a provider of fitting systems with Microsoft Gold Partner Auditdata’s experience in developing software and providing training and support to hearing care professionals. “Real Ear is a pioneer in the field of fitting systems with a new and innovative software platform as its base," said Claus Bak Petersen, CEO of Auditdata, in a statement. "As a market leader in office management systems, we continuously strive to grow and acquire new knowledge to support our customers, and with Real Ear we see a natural partner, who has developed a visionary software platform on which we can build the next-generation office management systems for serving hearing care professionals worldwide."
Jan Hansen, CEO of Real Ear, noted that Real Ear is a relatively new company on the market. "I’m confident that with this partnership we’ll have the flexibility and resources needed to pursue our goal of providing hearing care professionals with the most innovative fitting systems in the business,” he said.