Somerset, NJ — For the fourth year in a row, Oticon will participate in October’s
National Breast Cancer Awareness Month. This year’s campaign theme is “Pink with a Purpose,” supporting breast cancer education and research initiatives.

The 2011 Oticon “Pink with a Purpose” campaign will feature Oticon Think Pink Agil, a special edition pink hearing device in the Agil specifications.

In addition to offering this special edition Agil, Oticon will donate a portion of the proceeds from the October sales of the Think Pink Agil and all Agil hearing devices to the National Breast Cancer Coalition to support breast cancer awareness and research.

“All of us know someone, a mother, daughter, sister, grandmother, or friend, who has endured this terrible disease,” says Sheena Oliver, AuD, vice president of marketing for Oticon. “I believe that is why the ‘Pink with a Purpose’ campaign resonates so powerfully with hearing care practitioners and their clients. For many of our hearing care partners, it is another way for them to educate and empower patients to take charge of their hearing health, and at the same time, to support research to find a cure.”

Oticon will promote Think Pink Agil with a range of “Pink with a Purpose” marketing communications materials, including ads, newspaper inserts, postcards, and desktop displays.

The company says that it is also encouraging hearing care professionals and their clients to participate in the American Cancer Society’s “Making Strides Against Breast Cancer” noncompetitive walks that will take place in cities across the country in October.

For the fourth year in a row, a team of Oticon employees, wearing Think Pink Agil t-shirts, will travel to New York City’s Central Park to participate in one of the country’s largest American Cancer Society walks.

For more information about Think Pink Agil and joining Oticon’s breast cancer awareness efforts, visit

SOURCE: Oticon