Generating consumer awareness for the Oticon Opn™ hearing aid through influential national healthcare and tech media has been a key focus for the marketing-communications team at Oticon Inc. The company reports that the success of that effort – which to date has included coverage in USA Today, The New York Times, network TV morning shows, and other top media – has been recognized with a 2016 MarCom Gold Award in the “Product Launch” category.
The international MarCom Awards program honors excellence and creativity in marketing and communication for print and web-based media and strategic communications. The scope of media coverage for Oticon’s newest BrainHearing™ solution is impressive. New media reports range from the front page of USA Today to coverage from more than 150 top news sources such as Yahoo and Reuters, and dozens of daily newspapers. Promoted by the company as “the world’s first internet-connected hearing aid,” the product launch of the Oticon Opn also created buzz in more than 100 popular “what’s new in technology” news outlets, including Fortune, Medgadget, and Fierce Medical Devices. In addition, more than 60 million consumers read about Opn in suburban and community newspapers delivered to homes in markets nationwide.
“We are proud that the MarCom Awards have selected Oticon Opn as a winner in the Product Launch category,” said Oticon Vice President of Marketing Sheena Oliver. “Response to Oticon Opn in general consumer, healthcare, and tech media has been overwhelmingly positive. We are committed to continuing to drive consumer awareness of Oticon Opn’s paradigm-shifting technology through respected media outlets.”