Sheena Oliver, AuD, MBA

Sheena Oliver, AuD, MBA, has been appointed VP of marketing for Oticon Inc, Somerset, NJ, where she will be responsible for the company’s overall marketing strategy–overseeing the company’s marketing, advertising, and public relations initiatives across all product lines.

Oliver succeeds Marketing VP Gordon Wilson, who retired following 15 years with Oticon sister companies in Australia, Denmark, and the United States.

Oliver, who began her career as a clinical audiologist, joined Oticon in 2001 as the coordinator of clinical programs supervising a range of initiatives to support the OtiKids, Veterans Administration, and consignment programs. In 2002, she joined the marketing team and as product manager, where she successfully launched Adapto and other product families.

As manager of Oticon Pediatrics, her most recent position, Oliver helped to establish a distinct brand and a valuable single source for optimal solutions for children with hearing loss.

“Sheena brings considerable experience in business marketing to her new position,” says Oticon President Peer Lauritsen. “Under her leadership, Oticon has grown significantly in its ability to meet the needs of hearing care professionals. As an audiologist, she has a unique understanding of the day-to-day needs of practitioners. She provides a positive environment that encourages communication and critical information sharing and results in innovative approaches that better address the needs of our business partners.”

Prior to joining Oticon, Oliver served as a clinical audiologist in a retail setting. She also worked as a medical sales representative for Eli Lilly Pharmaceuticals. An alumna of University of Pittsburgh, Oliver earned her doctor of audiology degree from Salus University in 2008. She holds a masters in business administration from Temple University.

[Source: Oticon]