For many patients coming into my office, they have a fair amount of apprehension. What kinds of things can our practice do to set their minds at ease? –

This is a great question and one of the key reasons Clear Digital Media and the Hearing Health News Network exists. Patient apprehension affects all facets of the patient/professional lifecycle, as well as the practice’s bottom line. A well-crafted playlist of video content designed to make patients feel more comfortable (when they might be nervous), educated (especially if they are new to the process), and valued (a slide can very directly tell them that their participation in their own hearing care is valued and that their feelings matter) will draw them in, inspire them to take action and help to alleviate most of their apprehensiveness.

What has more impact, a high-gloss poster of a lifestyle setting with a user wearing a hearing aid, or a riveting video of that same hearing aid wearer communicating with their loved one properly for the first time? It’s the “As Seen on TV” effect.

HHN provides clinic owners with an objective billboard to interact with their patients without the patient feeling like they are being sold something. This reduces the apprehension barrier and allows you to communicate important educational information about the products and services your clinic provides.

Let’s not forget about the importance of repetition as a factor in reducing apprehension. Repetition is extremely important in client acquisition and retention in my role as a marketing professional. The “Rule of Seven” is a well-known marketing adage. It says that a prospect needs to see or hear your marketing message at least seven times before they take action and buy from you.

Digital signage is timely and relevant and it addresses the patient when they are most receptive to hearing your message. It’s a flexible medium that can change immediately or evolve organically to suit your patient demographic.

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