The Public Relations Society of America (PRSA) has honored EPIC Hearing Healthcare (EPIC) and its public relations agency, Havas PR, with a 2015 Bronze Anvil Award of Commendation for its Listen Hear! initiative in the category of Media Relations, Business-to-Business, Professional and/or Financial Services. The PRSA awards, which recognize organizations that have successfully addressed a contemporary public relations issue through exemplary creativity, planning and implementation, were presented at the 2015 Silver Anvil Awards Ceremony in New York City on June 4, 2015.
According to a recent announcement from EPIC, despite the fact that more Americans are facing hearing loss due to age and lifestyle factors, and the fact that the cost of hearing aids is increasing, the company recognized that hearing insurance has remained a quiet topic in the benefits industry. To raise awareness of the widespread need for hearing insurance, Havas PR helped EPIC launch its Listen Hear! public education initiative in May 2014, bringing attention to the impact of untreated hearing loss and the importance of seeking treatment.
EPIC reports that its Listen Hear! initiative includes several free educational resources about the impact of hearing loss on overall health, well-being and employee productivity, and it urges consumers and their employers to place more focus on prevention and treatment. Through an integrated marketing program, including multimedia education, a research-backed white paper, and trade media outreach, EPIC achieved high visibility for hearing insurance in HR and broker publications, and positioned hearing health more prominently on the benefits industry’s radar.
For more information about the Listen Hear! initiative and to access the resources, visit the EPIC website.