Salt Lake City — Sonic Innovations Inc has been named an International CES Innovations 2010 Design and Engineering awards honoree for the company’s Touch hearing aid.Touch was named the best of innovations honoree in the Health and Wellness category.

"In addition to its sophisticated design, Touch is incredibly small in size, has great ease-of-use features, and it has the best moisture resistance of any receiver-in-canal product on the market," said Sam Westover, the company’s CEO, in a statement issued by the company.

Products are judged by a panel of independent industrial designers, engineers, and members of the media to honor outstanding design and engineering in cutting-edge consumer electronics products across 36 product categories.


The Innovations Design and Engineering Awards have been recognizing achievements in product design and engineering since 1976. It is sponsored by the Consumer Electronics Association (CEA), the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America.

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations entries are judged based on the following criteria:

  • Engineering qualities

  • Aesthetic and design qualities

  • The product’s intended use/function and user value

  • Unique/novel features that consumers would find attractive

  • How the design and innovation of the product compares to other products in the marketplace

Touch is available at three technology levels and comes in a choice of five base colors and 15 accent color clips. The three Touch products are readily identified by the number of processing channels. Touch 6 has six channels and two programs, Touch 12 has 12 channels and three programs, and Touch 24 has 24 channels, four programs and voice alerts. Touch is driven by Sonic’s DIRECTIONALfocus technology.

The device will be displayed at the 2010 International CES, from January 7-10, 2010, in Las Vegas.

SOURCE: Sonic Innovations