This October, Breast Cancer Awareness Month will celebrate 25 years of making a positive difference for women and their families in communities around the world. Oticon Inc, Somerset, NJ, again supports this worthy cause with a special campaign to benefit the National Breast Cancer Coalition.

In October, Oticon will launch its newest campaign Pink with a Purpose — to introduce Oticon Agil Think Pink, the newest addition to the Agil portfolio of sleek, modern design, high performance hearing solutions. During October, National Breast Cancer Awareness Month, Oticon Inc will donate a portion of the proceeds from the sale of the special edition Agil Think Pink and all Agil hearing devices to the National Breast Cancer Coalition to support breast cancer research.

“This is the third year that Oticon has introduced a special edition Think Pink hearing instrument to help generate breast cancer awareness and support,” says Peer Lauritsen, president of Oticon Inc. “This annual campaign resonates with hearing care professionals and patients alike — giving people with hearing loss the opportunity to choose the performance they need and the modern design they want and, at the same time, support a very deserving cause.”

New audiological concepts in Think Pink Agil and all instruments in the Agil family are designed to preserve the natural characteristics of speech, while enriching the sound quality, to enable the brain to use fewer of its resources for listening purposes. As a result, the end-user should have more residual energy for other important tasks such as full social interaction.

Oticon will promote Agil Think Pink with a range of Pink with a Purpose marketing communications materials including ads, newspaper inserts, postcards, and desktop displays. The company encourages hearing care professionals and their clients to participate in the American Cancer Society’s Making Strides Against Breast Cancer noncompetitive walks that will take place in cities across the country in October. Plans are under way for a team of Oticon employees, wearing Agil Think Pink T-shirts, to once again travel from the company’s New Jersey headquarters to New York City’s Central Park to participate in one of country’s largest American Cancer Society walks.

For more information about the new Agil Think Pink and the entire Agil Family, visit

[Source: Oticon]