Online reader polls aren’t scientific surveys, especially since there are a limited number of respondents and the data is not verified. With that being said, Hearing Review‘s latest online poll reveals that 40% of the respondents dispense one hearing aid brand more than 80% of the time.
If one includes the next category, where 27% of respondents said they chose one brand 60%-80% of the time, then 67% of respondents chose one brand over half the time.
If accurate, it says a great deal about brand loyalty among those who recommend hearing instruments for their clients. However, it does not reveal why the respondents are so brand loyal. That’s a market research question for the various hearing instrument brands.
If you’d like to contribute to Hearing Review polls, go to HearingReview.com to submit your answer. This month’s poll question:
What percentage of your hearing aid fittings involve open fits?
- 60% to 80%
- 40% to 60%
- 20% to 40%