Clarity, a division of Plantronics based in Chattanooga, Tenn, announced that Jamie van den Bergh, a telecommunications industry veteran with nearly 30 years of experience, has been selected as the company’s new president. He has served as Clarity’s vice president of sales and marketing since 2007. Clarity reports that van den Bergh was selected as president following Plantronics’ completion of a nationwide executive search which identified a deep pool of qualified candidates. Van den Bergh will succeed Carsten Trads, who is retiring after more than a decade at the helm of Clarity.
“Jamie is a tremendous leader who not only knows the market and has a wealth of experience in the consumer electronics and telecommunications space, but he has a deep understanding of the people Clarity serves—the aging consumer,” said Joe Burton, Plantronics’ executive vice president and chief technology officer. “Previously, as Clarity’s vice president of marketing and sales, Jamie spearheaded a series of industry firsts that helped grow the business into the market leader it is today. We are excited about Jamie’s vision for the company, and we’re confident the quality of life for millions of people across the US will be improved because of what Clarity will accomplish in the years ahead.”
Before assuming his new role as Clarity’s president, van den Bergh served as vice president of sales and marketing, and helped launch several groundbreaking products for the company, including the first cellphone exclusively for seniors and ClarityLife, a caregiver communications platform. He also formed a series of successful strategic product development and channel partnerships for Clarity.
“I am honored to serve as the president of Clarity at a time when the need for our products and services is more important than ever before as America ages,” said van den Bergh. “I’ve had the great opportunity to work with Carsten and our incredible team here in Chattanooga, a city that is bursting with innovation. We will look to build off of our successes, stay on the leading edge of technology for seniors, and remain unwavering in our pursuit of making the world a better place for older adults and their families.”
Prior to joining Clarity, van den Bergh held director and vice president positions at Motorola and Giant International. He was tapped to launch Motorola’s OEM (original equipment manufacturer) Energy Products business in 1995 and subsequently led the international operations for Motorola’s consumer products division, according to Clarity.
As a member of the American Society on Aging‘s business forum, van den Bergh is working with its 5,000 plus members to improve the quality of life for older adults and their families. Away from the office, van den Bergh is an avid triathlete, having completed in 12 ironman competitions. He received his bachelor’s degree in law from the University of Kent in Canterbury, England.