Summary: Amplifon launched a hearing awareness campaign in Italy and Spain, showcasing real people’s emotional experiences when regaining the ability to hear loved ones’ voices, highlighting the importance of hearing care.

Takeaways:

  1. Real-Life Stories Drive Awareness: The campaign features real Amplifon customers who experience emotional moments upon hearing messages from loved ones, emphasizing the impact of hearing care on relationships.
  2. Rising Hearing Loss Rates: With 1.5 billion people globally affected by hearing loss, expected to rise to 2.5 billion by 2050, Amplifon’s campaign underscores the importance of proactive hearing tests and care.
  3. Promoting Prevention and Connection: By associating hearing care with emotional well-being and cognitive health, Amplifon aims to inspire individuals to prioritize hearing health to fully engage in life’s moments.

A grandmother hearing her grandchild’s voice; a mother hearing her child speak; a dialogue between a husband and wife; two friends sharing their passions; these are some of the emotions that characterize everyday life and could not be fully experienced with hearing loss.

These emotions, experienced by real people, are the focus of the new awareness campaign on hearing prevention and care launched by Amplifon in Italy and Spain, which has begun to broadcast on television and digital platforms.

Global Impact of Hearing Loss

According to the World Health Organization, about 1.5 billion people worldwide live with a form of hearing loss (or hearing impairment), and this number is expected to rise to 2.5 billion by 2050. In Italy alone, 7 million people have a form of hearing loss today. In Europe, 56 percent of people with hearing loss have never had a hearing test, and only 30% check their hearing at least once a year[1].

The data show that hearing loss is on the rise worldwide, even given demographic trends, making prevention and awareness activities essential. Several scientific studies, moreover, show a close connection between hearing loss and cognitive decline[2].

Scope of Amplifon’s New Campaign

For this reason, Amplifon, a provider in hearing care services and solutions with 20,300 people and 10,000 stores in 26 countries worldwide, has designed a new campaign to demonstrate how hearing well means recovering hearing and fully experiencing social relationships with loved ones.

The campaign is called “Un test dell’udito speciale” (A special hearing test). Among its protagonists are real Amplifon customers who, during a regular in-store hearing checkup, are moved by hearing a surprise special message from a loved one, grandchild, child, or friend. A surprised face, a smile, a tear, and a scream are some of the emotions born from this test. 

The campaign, signed by creative agency Small and production company Indiana Production, is on air today on major TV channels, digital platforms, and social media in Italy and Spain.

References:

  1. Ehima EuroTrak Survey 2022.
  2. Meusy A. et al. Presbycusisand Dementia: Results from 8 years of follow-up in the three-city Montpellier study. Alzheimers & Dementia. Journal of the Alzheimer’s Association (2016) 12:175.