HearUSA accelerated its mission of expanding access to hearing care with the announcement of 17 planned hearing care centers in California, Florida, Michigan, and Texas. 

The new centers are an addition to the eight others that opened in 2023, all with the goal of bringing a new client-centric hearing care experience to more Americans, the company says.

“Despite leading the world in healthcare innovation and outcomes, the percentage of Americans treating their hearing loss remains low with estimates ranging between 20% and 30% in the US,” says Nick Mengerink, president of HearUSA. “A major reason for this situation is a lack of access to hearing care. Recognizing that an estimated 48 million Americans live with some form of hearing loss, we at HearUSA are doing our part to bring quality hearing care to key markets across the country.”

All HearUSA Hearing Centers of the Future are designed from the ground up to make accessing hearing care easier and more client-centric than ever before, the company says. Each center includes a welcome hub, solutions wall, and professional consultation rooms.

“For more than 35 years, we’ve been changing lives by helping people take charge of their hearing health,” Mengerink says. “In 2024, we are taking the next step forward with our planned openings of 17 new centers over the next 12 months, significantly expanding access to Simply Excellent Hearing Care.”

At the core of each center experience are HearUSA hearing care professionals (HCPs) who help clients find the right solution for their needs and budget to ensure they go home with a solution that’s tailored to their lifestyle, HearUSA says. HCPs are joined by client experience specialists (CESs) who serve as the first point of client contact when they enter a center and help clients make the most of their insurance benefits when it’s time to make a purchase.

“We drove the conversation around access to quality hearing care in 2023 and we are doing everything possible to further amplify that message in more markets in 2024,” Mengerink says. “We are pursuing this goal with a shared company ambition to tackle the challenge of hearing care accessibility.”