Contentstack, a composable digital experience platform (DXP) provider, announced the addition of the Audiological Care business of Sonova to its customer portfolio. Sonova’s Audiological Care business selected Contentstack to power its migration to a headless CMS solution as part of its digitalization strategy that puts omnichannel at the forefront, the company says.
Sonova’s Audiological Care business will benefit from a new modern CMS solution to support content creation and collaboration for its new website, whilst increasing agility to quickly respond to the business’s evolving needs, according to a release. By taking advantage of Contentstack’s headless CMS, Sonova’s Audiological Care business aims to ensure consistency across its websites, improve internal workflows, and enhance content output speed and content sharing across markets. A MACH-based approach will enable the business to introduce key new features to its website and deliver more personalized experiences across all channels.
“Our digital transformation goals required a solution that allows us to get ahead of the market changes and cater to the unique needs of our customer base,” says Varun Thunuguntla, digital marketing director for Sonova’s Audiological Care business. “Contentstack gives us the flexibility to create more content with speed, and deploy a number of personalized features to improve our customers’ experience. At the same time, it enables us to improve internal collaboration across markets, whilst providing the structure we need to scale our business, quickly integrate new and emerging tools, and future-proof our operations.”
Sonova’s Audiological Care business chose Contentstack for its position in the composable digital experience space. Contentstack’s extensive API library enables customers to easily deploy and demote applications in line with their business and industry needs, the company says.
Further reading: Sonova Expands Audiological Care Services
“Sonova Audiological Care business is a perfect example of how composable technology can empower businesses for years to come,” says Ramon Weterings, VP Sales EMEA at Contentstack. “Through the power of MACH, businesses can benefit from the latest best-of-breed solutions to continue to innovate and accelerate growth at the speed of their imagination. Contentstack’s Care Without Compromise™ initiative ensures the successful migration into composable whilst working closely with Sonova Audiological Care to introduce new tools to support their evolving business goals.”
Contentstack will power digital experiences across Sonova’s Audiological Care business in global markets, with additional touchpoints following at later phases.