San Diego — TV Ears, a manufacturer of television listening solutions for those with hearing loss, announced that it is title sponsor for the 2011 San Diego Senior Games.

The company made a $25,000 donation to help promote the upcoming North County Games in April and the San Diego Senior Olympics Games in September for the "50 and over" community.

"TV Ears has been searching for an organization to get involved with that promotes healthy lifestyles and the San Diego Senior Games Association couldn’t be a better fit for us," said George Dennis, founder and CEO of TV Ears. "It’s very important for individuals to remain active through physical fitness programs as they get older. It’s not only a good lifestyle choice, but this organization has made it possible to still have fun and be competitive after 50."

The San Diego Senior Games Association will host the Second Annual North County Games the last 2 weeks in April and first 2 weeks in May that will include 14 sporting events. The organization’s largest event, the San Diego Senior Olympics, will take place in September and offers local and visiting teams the opportunity to register for 29 different individual and team activities.

The top three winners in each 5-year age bracket in every sport will win medals and each participant will receive an official Games t-shirt. The top three winners in each sport will qualify for the California Senior Olympics and the chance to compete for a spot in the National Senior Olympics to be held in Cleveland in 2013.

"We were extremely thankful for the generous donation from TV Ears and it’s evident that they have a real desire to help raise awareness and place a great emphasis on maintaining healthy lifestyles," said Dick Enberg, chairperson for the San Diego Senior Games.