ReSound announced that it will partner with hearing care professionals in the Gift of Hearing campaign. In this nationwide effort, the aim is to donate $1 million worth of ReSound ONE hearing aids in 2022 to people with hearing loss who are experiencing financial hardship.
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“Through the Gift of Hearing campaign, we recognize the impact that hearing care professionals have for making life sound better for people with hearing loss in their communities,” said Mikkel Knudsen, President, ReSound US Commercial.
Today, 250 million Americans live with hearing loss, yet only one in five people who could benefit from hearing aids do so. The Gift of Hearing campaign seeks to help more people with hearing loss that cannot afford hearing care to get access to the best treatment. Each participating practice will receive a set of ReSound ONE hearing aids with M&RIE to award to a nominated patient determined by the practice.
“We know that hearing is fundamental to life and want to help when someone cannot access quality hearing care and technology,” said Knudsen. “Working together in this effort, we will generate hundreds of heartwarming success stories that demonstrate the power of treating hearing loss.”
ReSound launched the Gift of Hearing campaign last year to assist hearing care professionals help those affected by events of 2020. The response was tremendous, with hundreds of practices fitting nearly 250 patients with ReSound ONE hearing aids.
ReSound was “the first hearing aid brand to be Made for iPhone, bringing direct streaming from hearing aids into the iPhone era.” It also “pioneered the development” of 2.4 GHz wireless technology, helping to make it possible to receive advanced at-home hearing care during COVID-19. The introduction of this new class of hearing technology with ReSound ONE demonstrates that ReSound is “the undisputed innovation leader putting people with hearing loss at the center.”