Summary: Zepp Clarity unveiled a “Try Before You Buy” program at CES 2025 that enables consumers to trial advanced OTC hearing aids to better curb adoption barriers.
Takeaways:
- Addressing Barriers: The program targets the low adoption rates of hearing aids by offering a trial period to alleviate concerns about effectiveness and commitment.
- Advanced Solutions: Zepp Clarity’s lineup, including the discreet Clarity Pixie, offers features like Clarity Boost, wireless connectivity, and water resistance for personalized and practical hearing care.
- Lifetime Support: Users benefit from lifetime customer support and access to certified audiologists, ensuring professional guidance and a seamless experience.
Zepp Clarity, a hearing solutions brand owned by Zepp Health, unveiled its “Try Before You Buy” program at CES 2025. This initiative is aimed at addressing gaps in hearing aid adoption by encouraging the older population to explore hearing solutions in a low-pressure, hands-on environment, according to the company.
Despite the widespread prevalence of disabling age-related hearing loss, industry surveys and epidemiological studies have consistently documented that only 15% to 30% of adults with mild-to-moderate hearing loss obtain hearing aids. Many cite uncertainty about their effectiveness or discomfort with the commitment as barriers to adoption.
The “Try Before You Buy” model empowers individuals to experience the benefits of Zepp Clarity’s advanced hearing solutions firsthand, the company says. With three state-of-the-art models—Clarity Omni, Clarity One, and Clarity Pixie—Zepp Clarity says it is aiming to redefine hearing care by offering consumers the opportunity to experience advanced hearing solutions through a trial period in their homes.
Zepp Clarity provides a lifetime customer support guarantee and access to certified audiologists to its users, ensuring professional guidance and peace of mind for every customer, the company says.
Further Reading
Zepp Clarity Pixie: A Nearly Invisible Hearing Aid
At the forefront of Zepp Clarity’s offerings is the Zepp Clarity Pixie, a next-generation hearing aid solution designed for individuals with mild to moderate hearing impairment. The Pixie features a nearly invisible design, seamless wireless connectivity, and a lightweight titanium alloy shell. Additional features include IPX7 water resistance, an impressive 17-hour battery life, and the ability to customize settings through the Zepp Clarity App, offering eight unique programs tailored to individual preferences.
The Pixie also includes innovative functionalities such as clarity boost, smart phone call support, and a find device feature, ensuring users can navigate their daily routines with confidence and convenience, says Zepp Clarity.
Featured image: (From left to right) The Clarity Omni, Clarity Pixie, and Clarity One. Photo: Zepp Clarity
