GN announced availability of the “first-of-its-kind innovative Jabra Enhance Plus earbuds engineered for hearing enhancement” in the US on February 25.

Jabra Enhance Plus combines the “convenience and design of true wireless earbuds with advanced hearing technology to address the needs of millions of Americans with mild-to-moderate hearing loss, helping them take the first steps on their hearing health journey,” according to the company’s announcement.

Jabra Enhance Plus comes in a miniaturized earbud design, 40% smaller than leading small true wireless earbuds in the market1. The earbuds are designed with “cutting-edge personalization technology, enabling individualized situational hearing enhancement during real-life conversations, and includes high-quality calls and music quality.” The stylish design combines organic and modern lines, creating “a desirable look both in and out of the ear,” GN says. And with leading battery life of 10 hours on a single charge, it is a reliable partner for challenging hearing situations. The product is water and dust resistant. The simple setup through the Jabra Enhance app allows for “a great experience from the start.”

Jabra Enhance Plus has been developed according to the highest standards of quality and has been 510(k)-cleared with the FDA under the self-fit hearing aid regulation. The new earbuds3 will be available from February 25 in select hearing care clinics across the US with a recommended retail price of $7991

Anticipating the OTC regulation 

Today, more than 50 million American adults live with some level of untreated hearing loss. In October 2021, the FDA released a draft regulation to introduce a new Over-The-Counter (OTC) Hearing Aid category. This will allow greater access and more affordable hearing treatment options. 

“GN welcomes the intention of increasing awareness and treatment of hearing loss to improving people’s quality of life through the power of sound. With Jabra Enhance Plus, more people will have a solution that has been specifically tailored to their needs and lifestyle,” said Gitte Aabo, CEO of GN Hearing. 

“When the new OTC regulation comes into effect, we look forward to be there to help people with solutions that provide better situational hearing as well as music and calls in modern and stylish designs,” said René Svendsen-Tune, CEO at Jabra.  

It is an ambition to launch Jabra Enhance Plus in further markets internationally, as local regulations develop, according to GN. Any new markets will be communicated when relevant. 

Learn more about the new Jabra Enhance Plus at:


  1. Professional services (including hearing tests) to assess candidacy required by respective state law. Fees for such services vary by location and hearing care professional. These are additional to the recommended MSRP (Manufacturer’s Suggested Retail Price).
  2. 40% smaller compared to Jabra Elite 7 Pro, amongst the smallest true wireless earbuds.
  3. Only compatible with iPhone devices.

Source: GN