Since 2007, Oticon Inc has been “thinking pink” for a worthy cause—breast cancer awareness and research. This year Oticon again supports National Breast Cancer Awareness Month (October) with the launch of the seventh annual Oticon “Pink with a Purpose” campaign. The national campaign combines compelling messages about hearing health and breast cancer awareness and helps to raise funds to support lifesaving research. During September and October, Oticon will donate a portion of the proceeds from the sale of the special edition pink Alta and the entire Alta family to the National Breast Cancer Coalition to support breast cancer research. The campaign will expand reach of its important messages through social media components that create new opportunities for practitioners to engage and educate consumers in their local markets.
“Our professional partners tell us that they welcome the opportunity to demonstrate their commitment to community health and wellness through the Pink with a Purpose program,” says Oticon President Peer Lauritsen. “The campaign gives new and existing clients an added incentive to choose a premium hearing solution and, at the same time, support a deserving cause. For practitioners, the campaign creates another opportunity to engage consumers with relevant information that benefits them and helps to build practice visibility and loyalty.”
“We encourage practitioners to like our [Facebook] page and learn how they can support the campaign in their local communities,” says Senior Marketing Manager Nancy Palmere. “They can also help to expand reach of the program by tagging us in their posts and sharing their posts with clients, friends, family, and anyone in the community who might benefit from information on hearing health and breast cancer awareness.”
New postings will be added throughout the campaign to maintain momentum and provide hearing care professionals with positive, awareness-building messages to share with their social networks.
In addition to the strong social networking elements, Oticon will promote the special edition pink Alta with a range of Pink with a Purpose marketing communications materials including newspaper ads, inserts, and desktop displays. Customized press releases and direct mail invitations will further extend and reinforce targeted outreach throughout their communities.