Tag: Robert Tysoe

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Coronavirus: The Uber-Disrupter

As this edition of “Hearing Review” was heading to press, the coronavirus (SARS-CoV-2 or “COVID-19”) seized the public’s attention and caused widespread anxiety, cancellation of most events including the American Academy of Audiology (AAA) convention, Wall Street to crater, travel restrictions, and grocery stores to run short on (of all things, but perhaps somewhat illustrative of panic) toilet paper.

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Webinar: A Front Office to Back Office Marketing Approach for Physician and Patient Referrals

A 23-minute webinar about implementing a layered approach to physician and patient marketing using disease state messaging is now available on-demand. In the webinar Brad Dodson and Robert Tysoe explain how to effectively implement a “Disease State Marketing plan” at your practice and target those physician offices that have patients with high co-morbidity correlations with hearing loss. By using a muti-layered approach that involves both your front office, as well as you and/or your professional staff, the presenters demonstrate how to increase the effectiveness of your physician marketing program.

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