MarkeTrak 2025: Hearing Aids in the Age of OTCs and Wearables
HIA's MarkeTrak 2025 study of the U.S. hearing loss market provides new data on prescription hearing aids, OTC devices, and emerging technologies.
HIA's MarkeTrak 2025 study of the U.S. hearing loss market provides new data on prescription hearing aids, OTC devices, and emerging technologies.
Peterson wears Phonak Lyric, “the world’s only 100% invisible extended-wear hearing aid that can be worn 24/7 for months at a time,” according to Phonak.
The first publication of MT9 shows that the majority (81%) of hearing aid users are satisfied with their devices and confirms that hearing aids are positively impacting their overall quality of life in several ways. MT9 also sheds light on the influence of care providers, as well as some challenges.