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Right Product; Right Message: A Cognitive-Behavioral Approach to Interacting with Patients

This article is a micro-level analysis of how hearing care professionals can help patients deconstruct their hearing loss and reprogram “wrong messages.” To the extent that a person with hearing loss has internalized negative social norms, a "traditional" audiology or hearing care visit is likely to trigger shame-based self-evaluative cognitions. For example, "I didn’t study properly for the hearing test, therefore I’m unworthy."

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