Miracle-Ear has extended its multi-million dollar online marketing service contract with Yodle for another year.
According to a join press release, Yodle achieved strong results for Miracle-Ear. In the first 60 days of the 2012 contract, Yodle established a coherent and consistent local web presence for Miracle-Ear by launching 1,300 integrated desktop and mobile websites. The goal was to develop a broad online presence for all Miracle-Ear franchise locations through paid search, maps, and directory listing optimization. As a result of the campaign, 95% of the Miracle-Ear locations reportedly now having a first page search engine ranking within their geographic region.
Yodle’s services extend directly to each franchise owner. Over the last year, Yodle educated local Miracle-Ear franchisees in online marketing strategy, both at regional meetings and through dedicated marketing specialists who offer guidance, review results, and answer questions.
As a result of working with Yodle, Miracle-Ear also has reportedly improved the consistency of messaging from all franchisees, and improved the effectiveness of its national marketing program.